What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the site’s functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore, it is recommended that you do not disable cookies.

The Cookies We Set

This site offers a newsletter or email subscription and download services, and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.

In order to provide you with a great experience on this site, we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

Third-Party Cookies

In some special cases, we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. But we cannot identify who you are, so your privacy is protected.

For more information on Google Analytics cookies, see the official Google Analytics page.

We use Google Tag Manager which also us to manage and deploy marketing tags (snippets of code or tracking pixels) on our website (or mobile app). The tags can then be viewed via Google Analytics.

We apply Facebook Pixel. See the Facebook Cookie Policy for details about the cookies used and the data received. Facebook Pixel is an analytics tool that helps us measure the effectiveness of our Facebook marketing campaigns by understanding what users do on our site. The Facebook Pixel is just pixel code that we generate within our Facebook Ads Manager account.

We also have Marketo running on our website. Marketo also shows us where a visitor entered the website, which pages have visited, etc. If you have received a newsletter from us and opened it, Marketo will recognize you. We can then see how you experience our website and which pages you have visited. The information we have in Marketo is: company, first and last name, function, and work email address. We will retain this data for two years. Each newsletter gives you the option to unsubscribe. You can also send an email to [email protected].

More Information

All data that we have is for the use of Yonder only. We don’t share any information with third parties. In our B2B communications, we make a distinction between business and technical functions so we can send you relevant information.

Hopefully, that has clarified things for you, and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However, if you are still looking for more information than you can contact us via email.

Email: [email protected]