Best practices on internationalization and the challenges from an R&D perspective
In this Life Cycle Extension interview, Remus Pereni sits down with Peter Kūhn, Manager Product Management at A+W Software GmbH, a company that develops innovative comprehensive solutions for the glass, windows and doors industry. A+W is a vertical software company delivering truly industry-specific solutions. Whereas many VMS companies focus on a local market, A+W has clients across the globe and each country has its specific standards that the software needs to incorporate. How does A+W do that?
A+W is active in around 70 countries across multiple continents serving customers of various sizes from small to large businesses. For their software solutions, they deal with such challenges as:
- Different languages and databases
- Different market situations and different human behaviors
- Different currencies
- Different legal and tax systems
For each different segment, they have to come up with solid user stories and then create a roadmap for their product and development cycle.
So, listen to the podcast or view the video of the interview below for A+W’s best practices.
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