get in touch open menu close menu

Challenges of launching software initiatives – conversation with Peter Turnbull, PulseCheck

Finding out what your customers really need

This interview was recorded in 2019, yet it is still very relevant today. Many software companies find it challenging to start new initiatives for their software product that capture the needs of the clients. They find it challenging to find the right clients and to get them to co-invest in the new initiative.

So, if you are thinking about creating new features for your market, listen to the practices of an experienced product champion.

The customers’ needs should always be the starting point of developing software, whether you are working on your standard solution or starting a new initiative. To practice customer-driven development you will have to find out what the needs of your customers are. But do you know their needs? And, do your customers trust you enough to open up on such matters? Have you found the right customers to go the extra mile with you and invest their time and effort into it? In this conversation, Remus Pereni and Peter Turnbull talk about the best practices in engaging with customers.

How to get the right requirements to practice customer-driven development

Peter is a serial New Initiatives Champion at PulseCheck, a vertical market software (VMS) company in healthcare, and Peter is very good at capturing the requirements that new initiatives need. It starts with addressing a customer problem or idea and working it out from there. In the interview, Peter shares insights on:

  • customer outreach
  • the essence of trust
  • who to have open discussions with at the customer
  • selecting the right customers for initiatives
  • the role of a new initiatives champion
  • financial commitment from customers
  • how to contain your MVP (Minimum Viable Product) and control the scope
  • removing problems or forward-thinking solutions
  • the importance of taking mockups or prototypes to customers

and much more. Not only is Peter a great and funny speaker, but he is also a master in making that essential connection with clients and creating customer-driven solutions.

Watch the video or listen to the podcast. And if you want to know more then please contact [email protected] or get in touch with your Yonder DM.

Did you miss one of our previous Life Cycle Extension customer best practices? Click here for the interview with John Suijker on using low-code for modernizations, or Peyton Moore on balancing technological advancements and focus on customers.


Subscribe to our newsletter today and get regular updates on customer cases, blog posts, best practices and events.